KCS International, manufacturer of Cruisers Yachts, unveiled its new luxury yacht, the 390 Express Coupe, at Stone Harbor Resort and Conference Center in Sturgeon Bay this week. (Photo: Ramelle Bintz/Door County Advocate )Buy PhotoCONNECT>TWEET>LINKEDINCOMMENTEMAILMORE
Cruisers Yachts, part of KCS International Inc., Oconto, unveiled its new sports yacht and several other new recreational boats during its dealership meeting this week at Stone Harbor Resort and Conference Center in Sturgeon Bay. More than 40 dealers arrived from all over the world to get a firsthand look at several new models for the 2015 season and become familiar with the new designs and features.
The boats will remain docked for a week at Stone Harbor and will be open this weekend for retail customers to ogle and possibly place an order to purchase. A photo shoot of the new models in the waters surrounding Sturgeon Bay will be done next week, said Jon Viestenz, vice president of marketing. Sturgeon Bay is just across the bay from Oconto where the boats are built, and Skipper Buds of Sturgeon Bay is one of their dealers, Viestenz said.
Their newest yacht is the 390 Express Coupe, a 39-foot hybrid designed for entertaining with what Viestenz described as the most diverse and largest cockpit in its class anywhere in the world. The coupe with the options at this weekend's show sells for about $540,000.>Buy Photo
The new 390 Express Coupe, built by Cruisers Yachts, Oconto, is one of several new boats unveiled to the public for the first time this weekend at Stone Harbor in Sturgeon Bay. This one sells for $540,000. (Photo: Ramelle Bintz/Door County Advocate )
"This will do well in freshwater lakes and saltwater coastal areas
and is excellent for our overseas penetration in the market," he said.
Overseas dealers in Door County this week were from Russia, China, Switzerland, Australia, Italy, Spain, France, Central and South America, and Canada as well as dealers in the U.S., particularly from coastal areas such as Florida. Several wrote orders, but numbers were not yet tallied, Viestenz said. Orders of the new 390 Coupe would be produced for deliveries this fall.>Buy Photo
The 390 EC is a 39-foot Express Coupe designed by Cruisers Yachts that the company said boasts the largest cockpit seating in its class. (Photo: Ramelle Bintz/Door County Advocate )
The Oconto plant has more than 300 employees working for Cruisers in a boating industry that struggled in past years when the economy slumped. President of KCS International Mark Pedersen said the economy has slowly been recovering but is not back to its all-time high.This is the third year Cruisers chose Sturgeon Bay to host its international dealer
"We're starting to see growth," Pedersen said. "It's slow but sure."
He said he was proud of the craftsmanship and design of the new 390 launched from Oconto Saturday and brought to Sturgeon Bay Sunday for its unveiling.
tional owns boat brands Cruisers Yachts, Cruisers Sport Series and Rampage Sport Fishing Yachts. It produces midsize luxury yachts from 31 to 54 feet. The sport series range from 20 to 32 feet. The fishing yachts are from 34 to 45 feet.meeting. Viestenz said the community is convenient crossing the bay, has a number of marinas and accommodations for guests and interest in boating in Door County as well as the dealership at Skipper Buds.>Buy Photo
The new 390 Express Coupe is the new yacht built and launched by Cruisers Yachts, Oconto, on July 19. (Photo: Ramelle Bintz/Door County Advocate )
In addition to the midsize luxury yacht, there are also four new "bow rider" recreational boats at the dock at Stone Harbor introduced by Cruisers this season. Those have new swim platforms and inte
riors and new exterior gelcoat graphics.>Buy Photo
Rampage sport fishing yachts and Cruisers sport series show off new gelcoat exteriors and swimming platforms at their first public unveiling starting Friday at Stone Harbor Resort and Conference Center in Sturgeon Bay. (Photo: Ramelle Bintz/Door County Advocate )
The public can take a look at all 17 boats on display from Cruisers and talk with factory representatives at Stone Harbor from noon to 7 p.m. Friday, 10 a.m. to 7 p.m. Saturday, and 10 a.m. to 5 p.m. Sunday. Those interested in reserving a spot for VIP night can register by calling (920) 746-8200.
Contact Ramelle Bintz at email@example.com.
Source : http://www.greenbaypressgazette.com/story/news/local/door-county/news/2014/07/24/cruisers-unveils-new-boat-models-sturgeon-bay/13121075/