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BMW Financial Services announced the debut of Access by BMW, a new vehicle subscription service for the United States market. A monthly subscription will provide members with unlimited access to new models from the German automaker.

Beginning as a pilot program in Nashville, Tennessee on April 4, the program will be carried out by local BMW dealers, who also take care of vehicle deliveries and scheduled maintenance. Access by BMW members will be able to request a vehicle based on planned usage of their activity via the Access mobile app, which is available for both iOS and Android.

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Participation costs range between $2,000 and $3,700 per month, which includes vehicle maintenance, insurance and BMW Roadside Assistance, as well as no limit on how often Access by BMW members can switch vehicles within a given month.

BMW X5 xDrive40e iPerformance Grey Left Rear Quarter

For those seeking an economical option, the BMW X5 xDrive40e iPerformance plug-in hybrid model is available for subscription.

(Fabian Kirchbauer)

Once a vehicle is requested by the Access member, the customer picks a designated location and time for delivery. From there, a concierge from BMW personally delivers the fully-fueled and freshly detailed vehicle to the Access member at their chosen time and location.

“As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand, said Ian Smith, CEO of BMW Group Financial Services USA and Region Americas. "With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles."

The pilot phase of Access by BMW will feature two initial membership tiers: “Legend” and “M."

2018 BMW M5 Blue Front Right Quarter

The new BMW M5 is available in the M Tier of the Access by BMW subscription plan. However, it has not been confirmed if burning through copious amounts of tires is frowned upon by the program.

(BMW)

“Legend” tier is comprised mostly of BMW sedans, coupes, convertibles, and crossover SUVs. Included within the Legend tier are both coupe and convertible body styles of the 4 Series, the 5 Series, the X5, and the sporty BMW M2. For economy-minded subscribers, plug-in hybrid models such as the BMW 530e iPerformance and BMW X5 xDrive40e iPerformance models are also available.

For those seeking more gusto, there is the “M” tier, which consists of models such as the BMW M4 convertible, the all-new M5, the M6 convertible, and also BMW’s X5M and X6M performance SUVs.

BMW M2 Blue Right Front Quarter and BMW 2002 Turbo

BMW's M2 sports coupe is featured in the Legend tier of the Access by BMW subscription program, though this author wishfully dreams of driving the M2's elder predecessor - the BMW 2002 Turbo, also pictured. 

(UWE@FISCHER)

“A pilot program is a great opportunity for us to learn," said Smith. "In the future, the nationwide network of BMW dealers will be integral to the success of Access by BMW."

BMW says that additional tiers will be added as the program expands, to allow even greater access to a broader range of BMW vehicles, though time will ultimately tell which additional models will be added.

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Tags:
auto news
2019
bmw
4 series
5 series
x5
m2
m4
m5
m6
x5m
x6m
luxury
sports car
sedan
coupe
convertible
SUV

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Source : http://www.nydailynews.com/autos/news/access-by-bmw-subscription-service-us-market-launch-article-1.3914381

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