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F1’s New Owner, Liberty Media, To Expand The Iconic Brand

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The City of Miami Commission will hold a vote next week to decide whether to proceed with plans to host a Formula 1 race in downtown Miami from next year.

The matter of a race was added to the agenda of a meeting on May 10 that, if approved, would pave the way for F1 to host a race around the Florida city’s streets with a provisional date of October 2019. That would pair the race with the current United States Grand Prix in Austin, Texas, as the sport’s new owners Liberty Media look to expand in North America.

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“Earlier today the City of Miami Commission took an important step by adding an item to their upcoming agenda, that if approved, will make way to bring Formula 1 to downtown Miami next season,” Sean Bratches, managing director of commercial operations at Formula 1, said. “We appreciate the community’s interest in hosting a Formula 1 race and look forward to working with local officials and stakeholders to bring this vision to life.

“With over half a billion fans worldwide, Formula 1 is the greatest racing spectacle on the planet, and Miami’s status as one of the world’s most iconic and glamorous cities, combined with its robust tourism infrastructure, makes Miami the perfect destination for Formula 1 and its fans.”

Plans for the race are already well advanced, with U.S. entrepreneur and supporter of the proposed race Stephen Ross also commenting on the meeting agenda via official F1 outlets.

“Miami is a first-class global city and Formula 1 is a first-class global brand,” Ross said. “In cooperation with the City of Miami and Miami-Dade County, I am confident we can deliver yet another global event that will be a destination for people from around the world and drive economic value to South Florida.

“From football and soccer to tennis and motorsports, Miami deserves only the best in music, food, art, fashion, and sports and entertainment, and that is exactly what we plan on delivering with a Formula 1 race.”

Miami will already host a fan festival in the city later this year ahead of the U.S. Grand Prix, and the planned future race is likely to be called the Formula 1 Miami Grand Prix.


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Source : https://racer.com/2018/05/02/miami-to-vote-on-plans-for-2019-f1-race-next-week/

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