Holmes has been selling sports media rights for nearly 25 years and knows all the big players, but the industry is on the move and there were new faces among the 3,045 delegates from 78 countries. The landscape is in flux, and F1 content is in demand.
In the days before Sportel, Netflix announced that it now has 110 million subscribers, having added 5.3 million in the last quarter. The company said it will spend $8 billion in 2018 to create or buy programming. Rival Amazon is spending $4.5 billion on content; Apple has budgeted $1 billion. Formula 1 sees dollar signs.
“We live in a world that is changing,” Chase Carey, the chairman of the Formula One Group, says. “There are multiple platforms for content delivery, with pay TV, free-to-air, social media and Over the Top (OTT, internet-delivered content). There are endless possibilities for structuring deals with all of the different parties involved. What we want to do is to use all of these different ways to get to as broad an audience as possible. We see OTT as being a way to deliver a lot more things to the fans, which we cannot do on linear TV.
Source : http://autoweek.com/article/formula-one/bringing-f1-home-pay-tv-internet-options-highlight-formula-1s-future