Formula 1, Tata Issue Challenge For Digital, Mobile Video Features For Fans

“We want to see how through IoT solutions we could enhance the F1 racing experience for the millions of fans who attend the Grands Prix all over the world – from before they even arrive at the track till the end of the race weekend,” added John Morrison, CTO of  Formula 1. “Through a mobile app connected to sensors at the track, fans could tune into customised live video feeds based on their favourite team or driver, take part in live polls and synchronised cheering, and interact more seamlessly with other fans on social media. Fans’ emotions could also be tracked to create aggregate emotion charts on large displays at the circuit, creating a more interactive, immersive and thrilling race experience.”

The Grand Prize of the F1 Connectivity Innovation Prize is a cheque for $50,000. In addition, one person from one of the three winning teams of the challenge will be given a special prize: they will get a chance to work alongside the technical team of Formula 1 at a Grand Prix of the winner’s choice for a behind-the-scenes experience.

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