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El Pollo Loco’s makeover continues, this time snaring the restaurant’s iconic sign.
The Costa Mesa-based fire-grilled chicken chain has unveiled a new logo, calling it the “most significant change” to its brand since 1980. Gone is the flame-tinged yellow sign, replaced with a bold black-white-and-red circle and a wide-eyed “loco” chicken.
The update is in keeping with physical updates the chain has made to some 57 of its 470 restaurants. The look, called Vision, is a mix of slate floors, distressed wood and brick, retro stools and cushioned booth seating.
The Vision look was a crucial piece to boost company sales, especially at dinner, the company told the Register last summer.
EPL in a statement said it’s also bringing back four “best-selling” tostadas for a limited time. They include the chicken and shrimp tostada (with avocado, beans, sour cream, rice, cheese, pico de gallo); double chicken (chicken, avocado, beans, sour cream, rice, cheese, pico de gallo); avocado bacon (chicken, avocado, bacon, beans, sour cream, rice, cheese, pico de gallo); avocado mango chicken (chicken, avocado, mango salsa, beans, rice, cotija, cilantro).
The company recently expanded its delivery service with DoorDash. EPL started with a test last September in Orange County and Las Vegas. The service now expands across Los Angeles, San Diego, Phoenix, the Bay Area, Sacramento and the Dallas/Houston markets. Customers can use the DoorDash app or go directly to elpolloloco.com. (If you act fast, there’s a free $7 entree coupon for new downloads.)
EPL reported its fourth quarter 2017 earnings March 8. A Seeking Alpha investor said “decent earnings” makes El Pollo Loco’s stock “one of the best values in the sector.”
Revenue increased 2.9 percent to $95.2 million compared to $92.5 million in Q4 2016. Comparable restaurant sales increased 1.4 percent, including a 0.9 percent increase for company-operated restaurants, and a 1.9 percent increase for franchised restaurants, according to company financials.
Revenue for company-operated restaurants increased 3.3 percent to $89.3 million, compared with $86.5 million in the same period in 2016. That growth, the company said, was largely driven by the 24 new restaurants opened during and subsequent to the fourth quarter of 2016, and was offset somewhat by five restaurant closures during the same time period.
Franchise revenue decreased 1.5 percent to $5.9 million, compared with $6 million in Q4 2016. The decline, the company said, was driven by a decline in franchise and development agreement fees.
> For more food and drink coverage
For more food and drink coverage
Source : https://www.mercurynews.com/2018/03/14/el-pollo-loco-unveils-new-logo-4-best-selling-tostadas-return-to-menu/