[September 09, 2008]
Weight Watchers(R) Launches Free Mobile Site for Subscribers
NEW YORK --(Business Wire)-- Weight Watchers, the world's leading provider of weight management services, announces the launch of Weight Watchers Mobile (http://mobile.weightwatchers.com), which enables Weight Watchers Online and eTools subscribers free access to the same weight loss planning and tracking tools that help them stay on track, from any location, at anytime on a supported mobile device. Wherever they may be--at a restaurant, at the grocery store, on vacation, on a bus or train, subscribers will be able to see their weight loss tools on most BlackBerry(R), iPhone or Windows Mobile 6 devices.
Weight Watchers Mobile provides access to the broad set of planning and tracking tools, geared towards giving subscribers even more convenient ways of staying on track with their weight loss plan. The easy access can further help users integrate positive habits no matter where they are and keep them engaged in their weight loss experience, as long as they have a wireless connection. Specific features include the ability to:
-- View a summary of daily POINTS values used
-- Calculate POINTS values for foods or activities
-- Search POINTS values for favorite foods
-- Log activity or food POINTS values and the Plan Manager will automatically be updated in real time
"With so many people spending more time on the Internet and using mobile devices, Weight Watchers saw a need to launch a mobile site for subscribers' evolving lifestyles in order to provide them with information right at their fingertips," says Michael Basone, President of WeightWatchers.com. "We also know that being engaged with Weight Watchers online tools and tracking can help lead to great success. Our mobile site now offers them that additional convenient option to further assist in achieving their weight loss goal."
"About four years ago, Weight Watchers showed me the way to lose a lot of weight and learn how to keep it off, and as a Lifetime Member, I still diligently follow the plan and use eTools. Because I travel extensively for work, Weight Watchers Mobile is a vital tool for me and is helping me continue to stay on track," says Weight Watchers member, Mike Brezonick.
Visit www.WeightWatchers.com for more information or, to access the mobile site from your handheld device, go to http://mobile.weightwatchers.com and log-in with your existing subscriber username and password.
About Weight Watchers Online and Weight Watchers eTools
Weight Watchers Online is built on the scientifically-proven approach to weight loss developed by the experts at Weight Watchers and is a subscription-based plan that is practical, liveable and sustainable. Since the plan is followed completely on the Internet, subscribers have 24/7 access to interactive tools and tips housed all in one place, where people can make better food and exercise choices that fit their schedule and lifestyle.
Weight Watchers eTools is the Internet weight-loss companion to meetings that is customized for men and women and is available only for Weight Watchers meetings members. Additionally, with the Monthly Pass payment plan, people can take advantage of unlimited meetings each month along with full access to eTools at a great low price. People who both attend Weight Watchers meetings and use Weight Watchers eTools lose over 50% more weight on average than those who attend weekly meetings alone.(1)
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds over 50,000 weekly meetings where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
Editor's Note: To subscribe to Weight Watchers Online or to find the nearest Weight Watchers meeting location, people can visit http://www.WeightWatchers.com or call 1-800-651-6000.
Courtesy trials of Weight Watchers Online are available to members of the press upon request. Please contact Lolita Verny at 212-589-2731 or Kim Newman at 212-886-6712.
(1)Based on 24 week study; Nguyen V et al. Obesity 15 (9S): A221, 2007.
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