Sheffield is a city and metropolitan borough in South Yorkshire, England, and a stones throw away from Manchester. Historically part of the West Riding of Yorkshire, its name derives from the River Sheaf, which runs through the city. It’s also the birthplace of Attara Design, which is comprised of a three man team hell bent on staying as far away from modern trends as possible. Conventional wisdom often leads one in the opposite direction, for we all know that keeping up with the new — yet soon to fade away fad, is the easiest way to get ahead. Deciding to take that route when designing a watch and odds are you’ll end up loosing as much as you put in. The detailing and precision of a finely crafted timepiece is similar to the variables in an Einstein equation, the latter of which we tip are hat to those who can pull it off.
The handful that can are widely known – Alpine, Omega, and Tag Heuer, just to name a few. But each of their histories reach back more than a century, and it shows, from the case-back to the delicate sapphire crystal. So what is a modern-day watch designer to do in order to achieve stellar design coupled with unmatched quality? You channel the iconic design of a by-gone era and take cues from the legends. Vinghen, Makr, and Yayo are the minds behind the Rebel Utility Watch, and with their combined experience in engineering, commerce, and Vinghen having worked for the worlds oldest automaker, it isn’t that surprising the Rebel is a thing of beauty and watch we simply adore.
Taking on the challenge of creating a watch with a price tag of under $135(USD), and making sure it can go head-to-head with the best of them is no easy task. For one, it challenges the status quo — follow that up with offering the best quality within a price range the average guy can afford and you’ll definitely make people take notice. So it goes without saying that “Rebel” is a fitting title to say the least.
Setting out with the goal to create a wristwatch that complements the lifestyle of the free-spirited individual, and with an original design based on offering suitable everyday accessory, the Rebel is a striking interpretation of vintage aesthetics fused with contemporary materials. Forgoing the usual, they chose a black matte finish that brings out the style of the watch in a more subtle way, gave it a huge face which makes it both noticeable and clear, while the numbers and markers are the same size as those you’d see on an airplane altimeter. And all this after experimenting with an uncountable number of initial sketches, materials and strap options.
Standard? – somewhat, but not in the usual sense of the word. In the bigger scheme of things those qualities make for a much more refined design. It is simplicity that counters the complexity of other watches that are often bulky, weigh down the wrist and cost a arm and a leg due to mostly unnecessary fixtures and accents. The Rebel takes it back to the basics, maintaining a characteristically minimal frame as most timepieces of this nature do. This is clearly evident in the strap chosen, a military style one-piece strap that looks akin to the ones on an old racing cars’ bonnets or vintage Swiss backpacks. The color of choice was burnt umber – a classic hue that goes together brilliantly with the black case and buckles alongside tone on tone stitching. The one-piece strap is made from thick genuine leather and bears the stamp of our brand. The hands and markers of the watch are luminous.
Think of the Rebel as an extension of your personality, a piece of you that harkens back to the early 20th century when the wristwatch became apart of the mans wardrobe because that’s exactly where the inspiration for the design comes from. And although heavily influenced by highly influenced by the field watches of the late ‘60s and early ‘70s, watches that were made to be reliable, easy to use and maintain and to be sufficient on the field, it the understated tone of historic watch design that gives the Rebel a unique look and feel. The case is milled from solid block of 316 marine grade stainless steel, it features scratch resistant Gorilla glass and the case buckles and crown are anodized. But don’t take it from us this is a watch you should be wearing, just go get one for yourself, make the pledge @Kickstarter, and relish in the fact when you put it on, you might be even cooler than before.
Source : http://www.vouchmag.com/2014/02/balancing-act-sharp-design-vs-functionality/