Let’s Talk Vintage. But Not Shop.

All photo courtesy of Eli Rezkallah at Plastik studios.

From the pay gap to workplace harassment to outright physical assault, the mistreatment of women has stained the pages of history and persists into the present — but things are starting to change, thanks to courageous women — and their male allies — demanding it.

Eli Rezkallah, a visual artist and photographer from Beirut, Lebanon, is adding his voice to the movement. After noticing the blatant sexism displayed in a lot of vintage ads, he saw a link between then and now; and took it upon himself to correct it.

Recreating some of the ads, he reversed the gender roles and put men into the places women historically occupied. As thrilling as it is confronting, Rezkallah calls the project In a Parallel Universe.

“Last Thanksgiving, I was visiting my family in New Jersey and I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling ‘their womanly duties,’” the 31-year-old wrote on his website. “Although I know that not all men like my uncles think that way I was surprised to learn that some still do.

“It’s also true that those ads were in the ’50s and some people perceive them as vintage it felt at that moment that their essence is still present in the folds of today’s modern social fabric, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Click through the gallery and let us know what you think by commenting below and tweeting @YahooStyleCA! 

Follow us on Twitter and Instagram!

Photography and concept by Eli Rezkallah.


Trending Hairstyles

Source : https://www.yahoo.com/news/artist-swaps-gender-roles-sexist-slideshow-wp-155540417.html

Artist swaps gender roles in sexist vintage ads to prove a powerful point
Let’s Get to the Bottom of Butt Care Essentials
Local Card Shop of the Week: SwamiLee’s Sportcards & Collectibles
Let’s talk about barn doors: Cary designer favors a recycled, vintage look
This New Vintage Clothing Concept Might Just Change How You Shop
Gasparilla may be a raucous party to you, but it’s art to Charles Hessemer
From Oprah to Trump’s tough talk, media attack the president; and other journalistic disasters of the week
Traveling in style: Lost Girls Vintage founders talk fall fashion
Optimism in Iraq fuels revived interest in vintage cars
Vintage posters will take you back to old Jewish Brooklyn