Mobile Marketing: Here’s What Happened This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

>ShopAdvisor Expands Partner Program to Enable Mobile Proximity Marketing Solutions

This week, MMW learned that ShopAdvisor, Inc, a leader in providing contextualized data and services to power and analyze mobile proximity marketing campaigns, is expanding its partner program.

>Report: Amazon Is Changing the Advertising Landscape

This week, new analysis is from the perspective of native marketplace advertising agency, Quartile, was released to the public, raising further hype for the growth of Amazon’s role across the advertising landscape.

>Marketing Intelligence is a Piece of ‘CAKE’ for London Firm

Accelerize and its digital marketing software division, CAKE, just announced that New Media Co, a London-based online advertising agency, is continuing to use CAKE’s Cloud-based Marketing Intelligence platform to manage, monitor, measure and optimize multiple digital marketing campaigns on behalf of its clients at…

>Barometric Releases New Invalid Website Traffic Search Tool, Clean Score

Barometric, MRC-Accredited provider of an advanced cross-environment tracking and attribution solution, just announced the release of its new invalid traffic identification tool, Clean Score.

>Nokia Takes a Step Back from Virtual Reality

Nokia Corp. announced Tuesday that it will slash approximately one-third of its technologies unit workforce. The reason? According to a report from MarketWatch, the company is shifting focus away from a “stalling” virtual reality market in order to ramp up its focus on digital…

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