Ting, a seven-year-old MVNO that today counts more than a quarter of a million customers, said it is now looking to expand its distribution and potentially tweak its service and pricing in response to the changing dynamics of the industry.
“We are at a really interesting moment in the life of Ting mobile. I would say we got to our first 286,000 subscribers (on 165,000 accounts) by zigging where everyone else was zagging,” Ting’s Michael Goldstein wrote in response to questions from FierceWireless. Goldstein pointed to Ting’s services, including its pay-for-what-you-use pricing and its focus on online sales and bring-your-own-device activations, as examples of the company’s early innovations. “In each of those, we are thinking about whether it is time to zag just a bit (partly because the industry has evolved and become more competitive, partly because we are leaping from our hyper-rational, frugal, capable early adopters to an early majority).”
Source : https://www.fiercewireless.com/wireless/286-000-subscribers-mvno-ting-looking-at-ways-to-evolve-and-expand