Optimize Your Marketing Efforts With A Killer Value Proposition

35 Facebook Marketing Tips to Drive Better Results Right Now

Facebook is the most widely used social media platform today. With over 2 billion active users, your organization has a lot of people to impress.

But, with declining organic reach, succeeding on the platform is more difficult than ever.

That’s where our list of 35 easy Facebook marketing tips comes into play.

Whether you’re a Facebook newbie or your organization has been active on the platform for years, this post is packed with actionable tips that will:

  • Help you optimize your profile.
  • Create posts that stand out and drive tons of engagement.
  • Learn how to gather and analyze data to prove your efforts are working.

And a whole lot more.

So, dig in, grab some free templates, and learn some new Facebook marketing tactics you can implement right now. There’s bound to be at least a few you haven’t tried before.

Download Our Facebook Marketing Templates Bundle

Get everything you need to make your Facebook marketing a success including:

  • A social media content calendar to start planning and organizing your posts.
  • A Facebook marketing strategy template to help guide your social team through want kinds of content to post.
  • A Facebook video marketing strategy guide to help your team decide what kinds of videos you’ll produce for your Facebook channel.
  • An infographic on the best times to post on social media to keep on hand for reference.
  • A social media report template to present the performance of your Facebook marketing efforts (and social media marketing across the board).
  • A social media ROI report template to keep track of how much Facebook is contributing to your bottom line.
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Did You Know CoSchedule Makes Facebook Marketing Easy?

CoSchedule is the ultimate all-in-one marketing and social media calendar to plan and publish every post.

(Along with organizing everything else in your marketing strategy, too).

With CoSchedule, you can:

  • Plan your entire social media and marketing strategy in one place.
  • Schedule all of your social media promotion (including Facebook posts) alongside all your other content and projects.
  • Measure the results of your Facebook marketing efforts with built-in features like Social Engagement Reports.

Want to see how it works? Snag a free trial and use it to try some of your new Facebook marketing tips.

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35 Facebook Marketing Tips to Drive Better Results Right Now

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Tips For Setting Up Your Facebook Business Page

The first step in any Facebook marketing strategy is getting your business page set up. You may already have a business page up and running, but these tips can still help make sure your profile is effectively optimized.

Optimize Your Profile Picture

The best way to optimize your profile picture is to:

  • Use your logo.
  • Make sure it’s a high-resolution photo and is still clear when it’s shrunk down to small size.
  • Ensure it’s 180px by 180 px.

For example, take a look at Target. Their profile picture is clear, even when viewing in a mobile app:

Example of a Facebook profile picture

Choose the Right Cover Photo

To ensure that your cover photo has the maximum impact, the photo should:

  • Be the correct size at 828 px by 315 px.
  • Relate back to your profile picture. The two should fit together.
  • Be under 60 seconds if your team is using a cover video.

For example, Lululemon uses an engaging photos of their product in use to showcase new yoga pants, their staple product:

Example of a Facebook cover photo

 

You can use video from events and other behind the scenes moments to showcase company culture and more in your cover photo:

 

Posted by Concordia College on Monday, October 9, 2017

Add a Call-To-Action On Your Cover Photo

Your cover photo gives you lots of space to play with, and it’s a significant part of your Facebook profile. Why waste that enormous amount of space when you can add a compelling CTA and encourage your audience to take action instead?

You have three different options for your cover photo CTA. It can point to:

1) The like button: this type of CTA should be used when you want to grow your audience. It tells them directly what to do and keeps it simple because all they have to do is click.

An example of this is one of Short Stacks previous cover photos:

Facebook has changed their cover photo rules. We’re showing you how to leverage these changes. This week we’re demonstrating asking people to Like you. Stay tuned for more in the weeks to come!

Posted by ShortStack on Monday, April 8, 2013

2) The follow button: The follow button is a bit different from the like button in the fact that audience members who choose this action have more control over when your content shows up in their feed. They can choose to prioritize your content, so it shows up immediately in their newsfeed or even get notifications each time you post.

Your cover photo could be as simple as this one:

Where to find the follow button

 

3) Custom CTA button: Facebook also gives you the option to add a custom CTA button on your Facebook feed that your cover photo can help drive your audience to click.

To use this button, go to your Business page, and in the upper right-hand corner underneath your cover photo you should see + Add a Button:

A pop-up window will appear asking you choose the type of button you want to put on your page:

Each option has a series of different CTA’s to choose from. Your team will need to decide what action you want your audience to take to determine the right button type:

Once you select your CTA, Facebook will walk you through how to choose the steps that you want your audience you take after they click that button. For this example, we wanted people to visit the website:

After that, the CTA button should appear on your page:

So what does a cover photo that’s point to a CTA button look like? This is one of the cover photos we had up that encourage people to click the button to sign up for a trial of our product:

Example of a CTA graphic

Recommended Reading: How to Write a Call to Action in a Template With 6 Examples

Fill in Your Facebook Business Bio Completely

The final step in creating your Facebook business page is to fill out your biography. Facebook has a more extensive bio section than other social networks.

The first part of your bio should include:

  • The founding date of your company.
  • Your mission statement.
  • Contact information including phone numbers and email addresses.
  • Links to your website.

Complete your Facebook bio

The next part of your bio is going to give your customers more information about who and what your organization does.

It should include:

  • A short “about us” section.
  • A company overview.
  • General information.
  • A list of products and services your company offers.

List all your products and services.

 

The final part of your bio is called “Story.” This is a space that your organization can use to explain not only how your company got started but what makes your organization you.

Facebook story example.

 

Use Facebook Tabs To Organize Your Content

Facebook tabs are a great way to organize different content types and allow your audience to find the information they are looking for.

A couple of things that marketers should keep in mind when it comes to using Facebook tabs:

1) Their location has changed: Before Facebook tabs used to be located right underneath your cover photo, and styled like how you would see tabs in a filing cabinet. Now tabs are located vertically on the left-hand side of your profile:

2) You can add in pre-made tabs to your Facebook page:To access those tabs go to the settings on your business page:

Select Edit Page:

Scroll down to Tabs:

If you select Use Default Tabs Facebook will automatically choose the tabs that they believe would be the best fit for your page. Otherwise, you can add other premade tabs by scrolling to the bottom of the tabs section and clicking Add a Tab:

3) Build Your Own Tabs: Facebook gives admin and page editors the option to build their own tabs using the Facebook Developer page.

This process can get complicated quickly, especially if you’re lacking coding skills. Fortunately, Facebook has a full tutorial in case your development team needs help getting started.

Recommended Reading: The HTML Cheat Sheet Every Content Marketer Needs

Tips For Building Your Facebook Marketing Strategy

Your team needs to have a strategy before you even start thinking of what text to include in your posts. Having a strategy helps your team avoid last minute posting and guessing at what is going to connect with your audience.

Set Clear Facebook Marketing Goals

You’re on Facebook for a reason. You believe that being active on the channel will help your reach the business goals that your organization has set for the year.

1) Focus on what metrics you need to track to see if your Facebook strategy is contributing to the overall business goal: The metrics that you track for Facebook need to contribute to your overarching business goal in some way, shape or form.

For example, if your overarching business goal is to increase your audience by 50% in the next year, one of the metrics you would track for Facebook is how many followers are you gaining.

2) Use the previous year’s data to influence the goals you set for the upcoming year: If your company has had an active Facebook page for a while, use the data from the previous year to help set your goals for the upcoming year.

If we go back to our followers example, you could check and see that over the course of last year, your page gained 100,000 followers. Your goal for this year could be to gain 125,000 followers, a 25% increase over last year’s growth.

3) Make sure that your goals are realistic: It’s easy to set high goals for your team. In fact you want your goals to challenge your team. However, your goals also need to be realistic.

That means that trying to triple your follower rate might be a bit out of reach, but growing it by 25% would be more realistic.

Establish Your Voice and Tone on Facebook

The voice and tone that your brand carries online should be a significant part of any Facebook marketing strategy.

What you sound like should be a reflection of who you are as a brand.

1) Develop your voice: Your voice should answer the question, what does your company say online? Developing your voice doesn’t have to be complicated, all you need to do is follow the rule of three by asking:

“If I were to pick three adjectives that described the voice of my brand on Facebook what would they be?”

Once you have those three adjectives, make a “this but not that” list:

  • We are funny but not crass.
  • We are professional but not stuffy.
  • We are peppy but not obnoxious.

2) Establish your tone: your tone is going to be in constant flux because your tone is not just what you say it’s how you say it. It is the exact opposite of your voice because it’s going to change with every post you create.

For example, if your company is experiencing technical difficulties and your voice is usually upbeat and fun, you wouldn’t want to sound like that when you’re letting your customers know what’s going on.

They would expect you to be serious and let them know what’s happening, what steps your team is taking and when they can expect to see the site back up and running.

Create a Facebook Group

Facebook groups are great for bringing potential customers together in one place and allow you to connect with them and help move farther down your funnel.

To create a Facebook group, you need to:

  1. Choose a topic centered around a keyword that relates to your audience: Finding a topic that is related to a keyword that your audience is searching for makes it easy to find you.
  2. Make sure that your group description is up to date: Explain to your audience what the purpose of the group is and rules of what can and cannot be posted there.

  3. Keep a steady stream of content related to the topic of your group: It may be up to your social team to keep a steady stream of content for group members to talk about. Make sure that any content you share is reliable and accurate to help encourage discussion.

To create a Facebook group go to Groups on the left-hand side corner of your Facebook homepage and click + Create Group:

Name your group, and decide what type of group you will have. Open (meaning anyone can join), Closed (meaning people need permission to join) or Secret (meaning only group members can find it):

Tips for Creating Better Facebook Posts

Your business page is set up, and now you need to start filling it with content. Facebook has a variety of different post types that you can use to make an impression on your audience.

Experiment With Facebook Video Posts

Videos have surged in strength over the last few years with Facebook investing more and more into video with Facebook Watch launching earlier this year.

Some tips that your team needs to remember when it comes to your Facebook videos are:

  1. Don’t link out to YouTube. Facebook’s current algorithm is nerfing YouTube links, so the best bet you have to reach people is to upload the video directly to Facebook.
  2. Keep your videos to about a minute and 30 seconds. Your audience has an attention span of about 8 seconds (which is less than a goldfish) meaning that your videos need to be short and to the point.

  3. Keep your topics related to your company. Don’t create or share videos that aren’t relevant to your business. That latest viral video craze might be funny, but is it going to strengthen your brand? If the answer is no, then don’t do it.

Recommended Reading: https://coschedule.com/blog/facebook-video-marketing/

Try Using Facebook Live

Facebook Live use is up 330% since its launch in April 2016.

Some best practices to keep in mind:

  1. Find a quiet place. Broadcast somewhere quiet so people can hear you.
  2. Keep your camera steady. No one likes a shaky video.

  3. Check what’s behind your subject. Double check there’s nothing in your background that you don’t want people to see.

  4. Don’t overthink it. When it comes to Facebook live, the simpler you can keep your videos the better.

There are two ways you can broadcast a Facebook Live Video. One way is through your mobile phone. To use Facebook Live, go to your Facebook Business page in the Facebook app:

Click the post button and add your text:

Click the video button and look for Live Video:

Hit start and broadcast your video. Once it’s complete it will automatically save to your feed:

The other way to broadcast a Facebook Live video is on your desktop or laptop computer. To use your desktop, go to your Facebook business page and look for start a live video:

Fill in the message that you want to send:

Click

Go Live once you’re ready to go and you’ll be broadcasting live. Like it’s mobile counterpart, after your live video has ended it will archive itself and any fans that missed it will be able to see it again in your feed.

Try Different Types of Image Posts to Make a Greater Impact

Facebook images need to be the right size to make the maximum impact on the newsfeed of your audience.

Facebook images need to be 1200px by 630px.

There a multiple ways that you can add photos to your Facebook page:

1) Facebook albums: These are the traditional photo albums that you can use to categorize product photos etc. Facebook albums are great when you have a lot of photos that you want to add your page. Albums help keep them sorted and organized which make it easier for people to look through.

Most Facebook albums will look like this:

COBBERS WIN! 🏈 Have a great rest of Homecoming Weekend! #cordmn

Posted by Concordia College on Saturday, September 30, 2017

2) Multi-image posts: These are standalone posts that allow you to upload multiple photos in a single post but it does not create an album. Multi-image posts are great when you have smaller amounts of photos to add that don’t necessarily need to be categorized.

Multi-image posts will look like album posts but they do not have an album title attached to them:

Today was Twin Day at the office. Which pair is your favorite?

Posted by CoSchedule on Tuesday, October 24, 2017

3) Facebook Carousel posts: Carousel posts are just like their ad counterparts in the fact that you can add up to five photos that link to a web page and allow people to scroll through them. Carousel posts are a great way to make an impact with images that also link back to your web page or landing page.

This is what they look like:

Posted by FB Carousel Format Creative Examples on Monday, August 15, 2016

Here’s how to use Facebook’s different image post options:

Optimize Links to Make People Click Through

Facebook is a great place to link out to articles, landing pages and any other web content that your team creates.

Some important things to keep in mind when you’re using links in your Facebook posts:

1) Shorten your links with bit.ly: If you’re going to include the link in your post, don’t post a massive links with long tails of letters. Shorten them up using bit.ly.

2) Don’t worry about choosing a photo: Facebook selects the best photo for your links when you’re adding them to your posts.

3) If you want a cleaner looking post, delete the original link and enter your text by itself: Once you enter your link into your Facebook status and Facebook generates a preview, delete the text to enter your own. It’s important to note however, that if you delete your link from your text, it will still stay in your post.

Setting up your links is as easy as going to bit.ly and typing in your link:

Copy the shortcode and post it into your status update:

Once Facebook generates a preview, delete the link and add in your text:

Recommended Reading: How to Increase Visibility With Social Media Optimization

Target Your Audience With Each Facebook Post

Facebook allows pages to target their posts towards certain audience members, much like how you target your ads.

However, you can only access that type of target if your Facebook page has more than 5,000 followers. Facebook broke down how to access this free feature here.

If your page is over 5,000 followers look for a site button on your post:

Choose your demographics and hit save:

You should see your targeting selections in your post:

Did you know that when you use CoSchedule, you can use our Facebook targeting features to help your posts connect with the right people?

To use this feature, go to your calendar and select Social Message > Facebook:

In your message, there is a small target. Click that and you’ll see a full list of different demographics you can target:

Save your audience and give it a name:

Click the target again and apply your new audience:

Use the Social Message Optimizer to Create the Best Facebook Posts

In May we released every social media marketers’ best friend, the Social Message Optimizer.

This handy tool makes it easy to analyze posts before they publish. To use the tool, type your potential message into the analyzer:

Hit Score My Message and you’ll get your score for each social channel:

As you continue to scroll down the list you’ll see an overview that tells you want your message is doing well and what you can add to improve your score:

You can keep scrolling down the screen for more information on how to improve your score. Once you know what to improve re-write your message and score it again:

Don’t Cross-Post Between Facebook and Other Social Channels

Facebook makes it easy to cross-post between other social channels. If you have that feature enabled, turn it off.

Cross-posting may make it easy for you to fill a quota of social posts, however, cross posting:

  • Doesn’t allow you to customize your posts for each network.
  • Will cut off text if the network has a limited amount of characters (Twitter).
  • Comes across as lazy to audiences who are following you on multiple networks.

In summary: Don’t post your content from Facebook across multiple channels. It may save you time, but it won’t save your engagement rates.

Build A Facebook Event That Encourages People To Attend

Facebook events are a great way to reach out to your audience and get them to connect with you.

There is information that always needs to be a part of your event description including:

  • Place
  • Time
  • Directions or links to a Google map
  • Tickets link (if needed)

Check out this video for a quick how-to on setting up events in Facebook:

Post At The Best Times

Your company’s organic reach is most likely on the decline. Due to the sheer number of pages on Facebook, and Facebook’s algorithm, the reach potential of your posts doesn’t exactly fall in your favor.

That’s why posting at the right time is so important to gain the maximum amount of exposure:

Use Best Time Scheduling in CoSchedule To Post Your Messages at the Best Time Automatically

If you’re not using CoSchedule for your social media scheduling you’re missing out on the ability to send your posts at the best time for your Facebook page automatically.

Using the feature is simple. Craft a social post by clicking + and selecting Social Message:

Craft your message and scroll to the bottom of the post and select best time scheduling from the drop-down menu on the right-hand side of your post:

Know How Often to Post on Facebook

Posting at the right time is an important part of your Facebook marketing strategy, but so is the number of times you post.

According to 20 different studies the best posting frequency for Facebook is …

Recommended Reading: What 20 Studies Say About the Best Times to Post on Social Media

Tips To Get More Facebook Page Likes

Because of Facebook’s massive userbase, there’s tons of opportunity to grow your audience on the platform.

Create Ads to Promote Your Page

Facebook offers an ad set that allows you to promote your Facebook Business page and help people find and “Like” you.

Ads like these are great if you want to:

  • Grow your audience.
  • Expand the reach of your posts.
  • Attract new customers.

Check out this video for how to get your promotion ads up and running:

Add Social Buttons To Your Website

One way that you can attract a bigger audience to your Facebook page is adding social channel buttons to your website.

You have a lot of traffic going to your website, exploring products and interacting with your company as a whole. If they like what they see you can encourage them to keep up with you on your social media channels.

Some tips to keep in mind:

1) Make sure that your buttons are linking back to your social channels: Nothing is worse than when you click to follow a social link, and it takes you to the wrong social profile. Always double check your links.

2) Keep your channel icons in the same place on every page on your website: If you’re going to add social icons to any page on your website make sure they are in the same place for every page.

3) Update your icons if the social channel logo changes: Social channels will sometimes update their icon like Twitter going from a standard T to the Twitter bird. If your social channel icons are out of date, it can make you look out of touch with what’s happening with the network.

Drive Traffic to Your Facebook Page By Adding a Link in Your Email Signature

Another way to help expand your audience is to add your Facebook page to your email signature.

In Gmail, go to your settings:

Type in your new email signature:

Highlight “Facebook” and hit the link button. There you can add in the link to your Facebook page and type in the text that you want to be hyperlinked:

Hit save, and check out your new email signature:

Tips For Increasing Your Organic Reach On Facebook

Organic reach of Facebook business posts are on the steady decline. Numerous factors like an overpopulated market and Facebook pushing more businesses to buy ads is contributing to that steady downward march.

So what can you do that’s not going to cost your company a ton of money to increase the reach of your content?

Pin Your Content To The Top Of Your Business Page

If you have a Facebook post that is:

1) Gaining a large amount of engagement from your fans.

2) Already has a decent amount of reach.

It may be time to look at pinning that content to the top of your business page to help extend its life. This post will stay pinned to the top of your page for seven days.

To pin a post, go to the selected content and click the small arrow on the top right-hand side of your post:

Click Pin to Top of Page and the post will reappear at the top of your profile with a blue pin in the corner:

Recommended Reading: 10 Fundamental Ways to Boost Your Facebook Organic Reach By 193%

Publish User Generated Content

According to a Digital Intelligence Today article, 92% of people trust recommendations from friends and family above anything else.

You can utilize that trust to grow your organic reach by sharing user-generated content.

According to Salesforce, campaigns with UGC have 50% higher engagement rates. The more people engage with your content, the more it will show up in others newsfeeds.

The more your content appears, the more reach you gain.

Some tips to keep in mind when it comes to publishing user-generated content:

  1. Make sure that you give credit to the original publisher.
  2. Always ask if they want their content shared on your page.
  3. Let the author or reviewer know that their content will be published on your page.

What does an example of a good UGC post look like?

#TooshieTuesday 🍑 #Twins #dually #fordtrucks #F250 #F350 #liftedford #fordnation #alumiduty #liftedtrucks #trucknation…

Posted by RealTruck.Com on Tuesday, October 10, 2017

Run a Facebook Contest To Increase Your Reach

Okay, who doesn’t like free stuff? Running a contest on your Facebook page is a great way to increase your organic reach if it’s done correctly.

Here some things to keep in mind when you’re creating your contest:

1) Make sure that people are sharing your posts. Engaging with content is great, but when people share your contest post. it ends up in the feed of all of their friends, easily tripling your reach.

2) Double check the images and text of your posts before you publish. The last thing you want is 100’s of people sharing your post with errors in your post.

3) Set a time limit. People will share your post like crazy which means that your team needs to set a time limit for how long people have to share your post. It will help create a sense of urgency and encourage your fans to take action now.

Partner with Influencers

Influencers can help increase your organic reach by getting your name in front of their audience. According to Convince and Convert for every $1 you invest in an influencer you experience a $6.50 return on average.

That’s nothing to laugh at. However, with influencers, you need to make sure that your intentions are clear. Remember to:

1) Make sure they include a PSA that their content is sponsored or an ad: The FCC is cracking down on posts from influencers who don’t identify that their content is being paid for by another organization.

2) Outline what their post needs to contain: your influencer content needs to be outlined before it’s posted including, accounts that need to be tagged, hashtags that need to be included and any images or media outlines that your influencer needs to create.

3) Connect with your influencers to gather analytical data: if your influencers are posting to their accounts make sure that your social team checks in to gather analytical data that your team can add to your report.

Recommended Reading: How to Boost Engagement With Micro-Influencers the Right Way

Tag People and Companies in Your Facebook Posts

A final way to increase your organic reach is to tag people and companies in your Facebook posts. Tagging helps draw people’s attention to your post and increases the chance they might share your content with their audience.

Keep these tips in mind when you’re tagging:

  1. Only tag company’s or influencers if they’re relevant to your content.
  2. You cannot tag personal Facebook accounts unless their settings are public.
  3. Don’t just tag people to get their attention, tag them because you’re either giving them credit for your content or you think it would be of use to them.

Facebook Advertising Tips

Facebook has a large variety of different advertising options that can get a bit confusing if you don’t know where to start.

So we broke them all down for you.

Target Your Audience With Facebook Product Sales Ads

One of Facebook’s newer ads features allows you to create Facebook ads for the products that your company offers.

These ads are great if:

  • You have a new product launching that you want to get in front of your audience.
  • You have a large catalog of products and want to advertise them as much as possible.
  • You want to categorize your products for the different members of your audience and target them for what they are looking for.

Some other tips to keep in mind when you’re setting up these ads:

  • Make sure your product photos are the optimum size at 600 x 600 px.
  • Always keep your product feed up to date especially if something goes out of stock.
  • Set automatic updates for your product feed.

Check out this video for a brief tutorial on how to set up product ads:

Drive Traffic to Your Website With The Right Facebook Ad

Your website is where your conversions happen therefore it makes sense that you want your traffic to end up there.

Facebook allows you to create ads that drive traffic specifically to your website and creating them is easy.

A couple of things to note before you hit publish:

  • Ensure that any links that are in your ad are working.
  • Make sure the ad and visuals are free of errors.
  • Triple check that your website is working correctly.

Now that’s ready to go, watch this tutorial for how to set everything up in Facebook ads manager:

Recommended Reading: 14 Time-Tested Tactics to Get Tons of Traffic From Social Media

Boost Your Posts The Right Way

Let’s say you write a killer Facebook post, and your audience is loving it. You’d want to maximize the life of that post, and you can through boosting it.

But don’t hit the blue Boost Post button that appears. According to Hubspot, while that may seem like the easy way out, it’s better to boost posts through your ads manager.

Keep these tips in mind when you’re setting up your boosted posts:

  • Triple check spelling and graphics for errors
  • Watch who you’re targeting, create custom audiences if you need to.
  • Set a reasonable time that the post should be boosted.

Check out Hubspot’s full breakdown:

Use Carousel Ads To Make a Visual Impact

Carousel ads are another newer feature of the Facebook ad family and using them is great because it helps showcase a bunch of products or different features for a single product in one ad.

Here are some things to keep in mind:

  • Carousel ads always end with a link to a web page, so triple check your landing pages.
  • Use images that are optimized for the ad (i.e. 600 pxs and less than 20% text)
  • Mix it up and add video.

Facebook has a whole page dedicated to giving people ideas for carousel ads. If you’re trying to think of ways to get outside the box with your, check out the page for inspiration.

Check out this video for some step by step help:

Cross-Promote Your Ads On Facebook and Instagram

There are three main things that need to be in place for your ads to be able to be promoted on both channels:

  • Your Instagram account needs to be connected to your business page on Facebook since the ads are run through Facebook ads manager.
  • They must be viewable on mobile since Instagram ads are only accessible through mobile phones.
  • You have to turn the Instagram ad feature on for each ad that you want to push to both channels.

Facebook broke down how to use Instagram ads in this handy guide, or if you’re a more visual learner, check out this video:

Use Facebook Ads Manager To Keep Everything Organized

The Facebook ads manager can help keep track of all of the ads you’re running on the platform.

To access ads manager go to Insights > Promotions > Go To Ads Manager:

In ads manager, you’ll see different sections broken down by ad type. The first is just your standard account overview. This will include your total reach, ad spend and more for every ad you run:

Campaigns breaks your standalone ads and ad sets that are tied to a certain topic:

Ad sets are multiple ads clustered around a certain topic, keyword, time and budget:

Ads are your standalone ads that are focused on one keyword, one date range and one budget:

Boosting posts in your feed on #Facebook? Use the Ads Manager instead.

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Facebook Analytics Tips

You’re putting all this effort into your Facebook marketing and you want to prove that it’s working. That’s where your analytical data comes in.

Use Facebook’s Internal Analytics to Track Engagement Metrics

Facebook’s internal analytics system can be a gold mine when used correctly. To access the internal analytics go to your business page and select Insights:

Facebook breaks down data a ton of data for your team, but breaking down that much data does not have to be intimidating.

  • Posts: Posts are going to break down the likes, comments, shares and reach that your messages received. Use this data when you want to prove that your audience is (or isn’t) engaging with your content.
  • Reach: Reach is the number of people that saw your post. Facebook calculates both organic and paid reach in this section. Use this data when you want to see if the times that you’re posting on the channel are drawing the right amount of traffic.
  • Followers: Followers refers to the number of people who have clicked the “like” button on your page to follow your posts. Use this data to keep track of the size of your audience and calculate the percentage rates of the people you are reaching with your content.
  • Page Views: Page views refers to the number of people who viewed your Facebook Business page in a given time period. This data can be used to see if people are checking out the content you’re producing and following the page.
  • Actions On Page: Actions on Page is one of the more powerful data collection points in your Facebook analytics because it tells you how your fans are interacting with your page. Use this to see if you’re page is providing the right motivation for your audience to take a desired action.

There’s a lot more data in your Insights page that you can use to track engagement and brand awareness metrics.

If you’re looking for a more in-depth tutorial, check out this video from Thomas Joslyn:

Measure Facebook Analytics With Social Engagement Reports in CoSchedule

CoSchedule makes it easy to quickly find and organize your Facebook data. To access the report go to Analytics on the left-hand side menu and select Social Engagement Report:

The first part of the report is a general overview of your engagement rate:

The next breaks down network performance:

And the final part breaks down engagement rates and top posts per network:

Track Your Facebook Traffic With Google Analytics

Another powerful analytics tool that your social team can use is Google Analytics. Tracking traffic with the tool is easy.

First, grab the URL of the link you want to track and enter it into Google’s URL builder:

Enter the URL into bit.ly:

Publish the content that contains the URL to Facebook. Then, go to Google Analytics and select Acquisition > Social > Network Referrals > Facebook and you’ll be able to see where all of your Facebook traffic is going:

Recommended Reading: How to Prove Your Organic Social Media ROI With Google Analytics

Now Tackle Your Facebook Marketing Like A Pro

Facebook marketing isn’t easy. However, armed with these 35 tips, you’re sure to have picked up something to help give you the edge over your competition.

Are there any tactics you’ve tried that we’ve missed? Drop a comment below and start the conversation!

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Source : https://coschedule.com/blog/facebook-marketing-tips/

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