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Subway Names Karlin Linhardt Head Of North America Marketing

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Subway has named Karlin Linhardt senior vice president of marketing in North America, the company said Wednesday.

“Karlin will be a critical member of our leadership team as we strengthen our brand and grow in a way that best supports our North American franchisees,” Subway CMO Joe Tripodi said in a statement. 

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Linhardt will be responsible for brand management and guest experience for more than 30,000 Subway restaurants in North America. He will oversee advertising, media planning, menu innovation and development. 

Linhardt most recently served as a senior consultant for the consulting firm Accenture, managing the brand transformation initiative for Subway, in conjunction with Accenture’s design of the Subway digital platform. 

He also worked with brands such as McDonald’s, for 10 years, and Anheuser-Busch. Since 2011, he has been on the board of Perkins & Marie Callender’s Restaurants.

Contact Jonathan Maze at >[email protected]

Follow him on Twitter: @jonathanmaze


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Source : http://www.nrn.com/people/subway-names-karlin-linhardt-head-north-america-marketing

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