Success Involves More Than Just Xbox One Sales To Microsoft's Phil Spencer


Microsoft's Xbox group is in a weird place.

It has sold an estimated 30 million to 50 million Xbox One consoles, putting Microsoft in a distant second place in the console race behind Sony's PlayStation 4 with more than 70 million.


And Nintendo's Switch console? It's a runaway success.

"Super Mario Odyssey" is available only on the Nintendo Switch. Over 9.7 million copies were sold between its launch in October and the end of 2017.

In under a year, Nintendo sold more than 14 million Switch consoles; it's the fastest-selling console in US history. Nintendo attributes this success primarily to one thing: a lot of really good games you can play only on the Switch.

"We were able to offer multiple hit titles early on for Nintendo Switch that serve as powerful drivers for hardware sales," Tatsumi Kimishima, Nintendo's president, said in the company's latest financial presentation.

The Xbox One, by comparison, isn't doing so great — though on paper it's competitive with or outright better than the competition from Sony and Nintendo.

Starting at $200, the Xbox One is cheap and jammed with great games to boot. Even the lowest-end model of the Xbox One supports HDR, a high-end video technology that makes games look better on TVs that support it.

It does everything a set-top box like the Apple TV does, like let you watch Netflix. And it plays blockbuster games.

The Xbox One S, the entry-level model, costs a cool $199.
Florence Fu / Business Insider

In reality, though, it's the console I'm least likely to suggest.

The PlayStation 4 has many of the same games, like the latest "Assassin's Creed," and a bunch of great exclusive games, including the critically acclaimed "Horizon Zero Dawn."

Though the Nintendo Switch doesn't have many third-party blockbusters like "Call of Duty," it has a big edge in terms of exclusives — there's no other way to play the latest "Super Mario" games. That's a pretty big advantage.

And if you already own a PlayStation 4 or PC? There simply aren't many major Xbox exclusive games that make the Xbox One worth owning.

"PlayerUnknown's Battlegrounds" is playable only on Xbox One and PC, making it a "console exclusive."
PUBG Corp.

So what's Microsoft going to do? That's the big question.

Here are some ways it could go:

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Source : http://www.businessinsider.com/what-is-the-future-of-the-xbox-one-2018-2

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