E-mail marketing has been identified as the best and safest business model because it helps you to generate more customers when you have an e-mail list. Effective e-mail marketing creates a higher conversion rate from the potential customers on your e-mail list.
Thanks to top app development companies in India, android app development has made businesses much easier and more convenient to run because all the resources required for the successful operation of a business are embedded in mobile apps. This makes mobile app an important tool in internet and e-mail marketing. Bear in mind that most e-mail owners assess their e-mails on their mobile devices because a mobile device is more compact, portable and convenient.
Below are some of the reasons why android apps are necessary for effective e-mail marketing:
Mobile apps are faster
With mobile apps installed on your device, it is faster and quicker for you to execute businesses by just tapping the app on your device and choosing desired options and features. Well-developed android apps prevent you from wasting time associated with websites being fetched from the web servers. This process alone can take a few seconds and it can be frustrating to a potential customer. However, this time can be saved with android mobile apps, thus, making the purpose of e-mail marketing achievable.
Increase in sales
Source : http://customerthink.com/why-there-is-a-need-to-keep-e-mail-marketing-in-mind-during-android-app-development/