Week In Review – What Happened In Mobile Advertising This Week

Mobile-MarketingIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

>Tapinator Says Blockchain Emerging as a ‘New Frontier’ for the Gaming Industry

The overall value of the global cryptocurrency market reached an all-time high of more than $700 billion on January 3, 2018, a clear indicator of the increased interest in the adoption of digital currencies and their underlying blockchain technology.

>InMobi Acquires AerServ to Create World’s Largest Programmatic Video Platform for Mobile Publishers

Huge news in the world of mobile advertising has emerged over the last twenty four hours. InMobi, the world’s largest independent mobile advertising platform, has announced the acquisition of AerServ for $90 million in cash and stock to create the industry’s first mediation platform with a unified programmatic auction for mobile in-app publishers.

>First Look: Swrve Partners With Segment To Bring Mobile Insight to Multi-Channel Business

MMW learned this week that Swrve, a top customer interaction engine, has partnered with Segment, the infrastructure for customer data, to provide what the partners call “new levels of insight relating to consumer behavior on emerging platforms including native mobile and OTT digital media…

>Overstock.com Garners Global Attention from VR/AR Association for its AR Mobile Innovations

Months after Overstock.com, Inc. announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named as the chair to VR/AR Association (VRARA)’s global retail and e-commerce committee.

>SociallyMined Reveals Top 4 Branding Tips for Trade Associations to Start 2018 Right

SociallyMined, an industry leader for producing results-driven digital campaigns, has revealed a list of the top 4 tips for trades associations to enhance their digital brands in 2018.

Want to get the latest MMW news and insight delivered straight to your inbox every morning? Click here to sign up for our free newsletter.


Trending Hairstyles

Source : https://mobilemarketingwatch.com/mobile-marketing-heres-happened-week-45-74420/

Mobile Marketing: Here’s What Happened This Week
Mark Zuckerberg's former mentor has spent a week attacking Facebook for becoming 'toxic'
The Dirty Little Secrets of Search
Man’s beard certified best in America
Google met with the UK government to explain why ads keep appearing next to extremist YouTube videos — here's what happened
Telstra customers fuming after being caught up in mobile billing scam
OMG! This Stuff Really Happened in 2011
In ToxicDocs.org, a Treasure Trove of Industry Secrets
Mark Zuckerberg's former mentor has spent a week attacking Facebook for becoming 'toxic' (FB)
Google met with the UK government to explain why ads keep appearing next to extremist YouTube videos — here's what happened