Loading...

Weight Watchers Customers Watching Weight With Apps Instead

Loading...

After 55 years helping women trim down their dress size, Weight Watchers is re-branding itself as a 'wellness' company. 

CEO Mindy Grossman announced on Tuesday plans to shift focus away from weight loss into helping customers achieve their unique health goals - such as lowering blood pressure and cholesterol. 

Loading...

Grossman said during an earnings call that most of the people coming to the company for help are looking for 'something more than getting into a size 8,' MarketWatch reports.

Weight Watchers is re-branding itself as a wellness company. Pictured above is Oprah, one of the company's spokespeople

Weight Watchers is re-branding itself as a wellness company. Pictured above is Oprah, one of the company's spokespeople

As part of this process, the company will be taking out artificial sweeteners from its food products

As part of this process, the company will be taking out artificial sweeteners from its food products

'Today, healthy is the new skinny,' she said. 

The company plans to unveil its new branding in May. To help them with the process, the company hired their first chief brand officer, Gail Tifford, who comes from Unilever. 

'Our competition is the 90%-plus of people believing they can become healthy or lose weight on their own,' Grossman said. 'The world doesn't need another diet. The world needs a leader in wellness and a brand that can bring wellness to everyone, not just a few.' 


Trending Hairstyles

Source : http://www.dailymail.co.uk/news/article-5454725/Weight-Watchers-shift-focus-weight-loss-wellness.html

'Healthy is the new skinny': Weight Watchers to shift focus to wellness instead of weight loss
Weight Watchers Customers Watching Weight With Apps Instead
Weight Watchers sets sights on millennials and new technologies
The Weight Watchers app makes it easy to lose weight — I use it every day and I've lost 20 pounds in 8 months
Why the Weight Watchers stumble is about tech, not just Oprah
Weight Watchers CEO: Forget Willpower and Do This Instead
Nanuet's Newly-Remodeled Weight Watchers Reopens
Weight Watchers Stock Price Up 30% Today (NYSE: WTW) – Is It a Buy?
Wall Street analysts think Weight Watchers is in serious trouble because it's not free
This tiny icon is Weight Watchers' solution to a key problem with eating healthy