For decades it has been used as the ultimate irrefutable proof that dieting works.
But now Weight Watchers, an original pioneer of the "before and after" photograph, is ditching the concept after its chief executive suggested it is outdated and not in keeping with modern lifestyle values.
At a conference in the US on Wednesday to relaunch its brand, Weight Watchers announced it is phasing out the "before and after" concept because it wants to promote permanent life changes rather than short-term diets.
At the conference the company's head of social media said: "So we've made the decision to lose the expression 'before and after' because our members' journeys are so much more about then and now....
Source : http://www.telegraph.co.uk/news/2018/02/08/weight-watchers-ditches-diet-photos/